
Aaron Bare
Bestselling author. 103 countries.

THE AGENCY OF THE FUTURE
What we look at
Is it obvious what you do, who for, and why you and not them?
Are there real, named people on the site, or just a logo and a form?
Is it fast, accessible and usable on the phone people actually hold?
Would a stranger believe you before they meet you?
Are you publishing anything people can follow, subscribe to or share?
Can search engines and AI find, read and cite what you sell?
Does a visit turn into a conversation, or a bounce?
Does anyone outside your own website vouch for you?
Is anything automated, self-serve or AI-assisted, or is every step a human?
Is the machine underneath ready for what you're building next?
What lands in your report
One number out of 100, and the ceiling your current setup can reach even if everything else goes right.
Every dimension with its own number, so you can see whether the problem is being found, being trusted, or being able to buy.
What we looked for, what we actually saw on your site, and what it costs you. No black box, no grade without evidence.
Where attention, time, money and energy escape, with the specific behaviour causing each one.
The five that move the number most, ranked, with enough detail that your existing web person could start Monday.
Your score becomes one of twenty cars. It is the fastest way to feel a number, and it is the part people forward to their team.
Duplicate titles, duplicate descriptions, repeated H1s and near-identical pages, counted across everything we reach.
Whether the pages we can crawl are the pages you declare, and whether anything listed is redirecting, blocked or noindexed.
Orphan pages nothing links to, pages with a single incoming link, and links pointing at addresses your own robots file blocks.
One H1 per page at a usable length, a real H2, and no skipped levels, because headings are how machines read a page.
Whether each page type carries the structured data it should, and only the markup that is actually true on the page.
Whether GPTBot, ClaudeBot, Google-Extended, PerplexityBot and the rest are allowed. Blocking them removes you from AI answers silently.
Missing alt text, formats that predate WebP, and the files heavy enough to make a phone visitor wait.
Whether a Content-Security-Policy is present at all, and whether it is enforced or only reporting.
When something is too large to read in one pass, we say so and report it instead of scoring it. A number we cannot stand behind is worse than no number.
01 / THE FOUR LEAKS
Are the right people paying attention?
02 / THE FOUR LEAKS
What are your best people doing that they should never have to do again?
03 / THE FOUR LEAKS
Where are you already paying for value you're failing to capture?
04 / THE FOUR LEAKS
What makes your company harder to run than it needs to be?
Keep the report. Fix it yourself, or talk to Forbes.
DAYMOND JOHN
PROOF

Bestselling author. 103 countries.

Comedian. Coauthor.
WHAT YOU GET
Are the right people finding you?
Connect your website, search, CRM and follow-up so interest has somewhere to go.
Is the important work getting done?
Bring the goal, priorities and prepared work together. AI handles the busywork; your team makes the calls.
Does your expertise leave the room?
Turn what you know into useful articles, clips and email drafts. Your voice, real sources, human approval.
Built in your accounts. Owned by you. We grow together by choice, not because we hold the keys.
THE AGENCY OF THE FUTURE
We plug growth engines into ambitious companies. Then we grow together.
Talk to Forbes ↗Thirty minutes. No slides. He's a former comedian, so it won't be boring. Or scan your site first.