GET FOUND
Search and AI can see you.
ORDINARY
REMOVED
Useful answers, on pages people can find.
Make the right pages readable and connected.
OUR SAMPLE / 2 DIMENSIONS
- discoverability99 / 100
- attention93 / 100
EXTRAORDINARY / ORDINARY REMOVAL
THE ENGINE ROOM.
Pretty is not a business model. Here’s what makes a website work: the parts, the leaks, and the fixes.
01 / THE PARTS
FOUR PARTS. ONE ENGINE.
Same four parts as the homepage sample. Examples explain the work; numbers below come from our published scan.
GET BELIEVED
Strangers trust you fast.
ORDINARY
REMOVED
Real people. Real evidence. Clear offer.
Put proof beside the promise.
OUR SAMPLE / 4 DIMENSIONS
- brand60 / 100
- human85 / 100
- trust68 / 100
- authority60 / 100
GET CHOSEN
Visits become conversations.
ORDINARY
REMOVED
One obvious next step.
Remove friction from enquiry and booking.
OUR SAMPLE / 2 DIMENSIONS
- experience96 / 100
- conversion100 / 100
RUN ITSELF
Follow-up without you.
ORDINARY
REMOVED
A useful reply. A clear owner.
Connect capture, routing and follow-up.
OUR SAMPLE / 2 DIMENSIONS
- intelligence67 / 100
- future100 / 100
02 / THE FOUR LEAKS
ORDINARY HAS A COST.
Website evidence points to leaks. It cannot see your books, your team, or every hour lost.
TIME
Your calendar is a hostage.
OUR SAMPLE / low
Good bones. Automate the rest.
SEE THE EVIDENCE
- Someone (or something) answers instantly
Chat: no. AI assistant: no. Booking: yes
- Customer intelligence (CRM, behaviour analytics)
CRM: none detected. Behaviour analytics: amplitude
- Measurement installed
Analytics: ga4
- Images described, modern format, sane file size
0 of 83 meaningful images have no alt text. 26 images are still JPEG/PNG/GIF rather than WebP or AVIF. 3 of 4 sampled images are over 100 KB (largest 1075 KB)
ENERGY
Busy isn't strategy.
OUR SAMPLE / low
Your company is easier to run than most.
SEE THE EVIDENCE
- Someone (or something) answers instantly
Chat: no. AI assistant: no. Booking: yes
- Customer intelligence (CRM, behaviour analytics)
CRM: none detected. Behaviour analytics: amplitude
- Measurement installed
Analytics: ga4
- Images described, modern format, sane file size
0 of 83 meaningful images have no alt text. 26 images are still JPEG/PNG/GIF rather than WebP or AVIF. 3 of 4 sampled images are over 100 KB (largest 1075 KB)
MONEY
Software nobody opened.
OUR SAMPLE / low
Capture is working. Now widen the top.
SEE THE EVIDENCE
- A real place behind the brand
No physical address found
- Publishing recently
Last post 56 days ago (2026-07-24)
- Certifications, security or guarantee language
Certifications: yes. Security: no. Guarantee: no
- More than one way to reach a human
2 contact methods: form, booking
ATTENTION
Nobody's listening. Not even bots.
OUR SAMPLE / low
You are findable. Now be unmissable.
SEE THE EVIDENCE
- Third-party reviews linked
0 external review platforms linked
- Headline names who it is for and what they get
Audience named: no. Outcome named: no
- Meta description states the offer
Meta description 200 chars (target 50 to 170)
- Ratings marked up for search and AI
No review schema
Observed signals. Not a savings forecast.
03 / THE WORK ORDER
FIX FIRST. ADD LESS.
Not a generic checklist. These are the first moves in our own published report, in its original order.
83 / 100
Extraordinary / joinextraordinary.com
Ford F-150 · Ceiling 94
28 pages read. Published snapshot, not a live score.
Remove it · 01
SHARPEN THE POSITIONING
- BRAND60
- CONVERSION100
Your first line could be anyone's. No audience or outcome named. Meta description is too long.
First move: Rewrite the homepage headline to name who it is for and what changes for them.
Remove it · 02
BUILD FOUNDER AUTHORITY
- AUTHORITY60
- TRUST68
No external reviews linked. Zero links to major outlets. No one vouches for you.
First move: Collect the five best third-party mentions, reviews or talks and put them on one page.
Remove it · 03
AUTOMATE LEAD RESPONSE
- CONVERSION100
- INTELLIGENCE67
No chat or AI assistant. Every inquiry waits for a human. Booking is available.
First move: Add self-serve booking and an instant, useful reply to every form submission.
Remove it · 04
SHOW THE PROOF
- TRUST68
- AUTHORITY60
No physical address. Certifications exist, but no security or guarantee shown.
First move: Add named testimonials or client logos above the fold, with links to the source.
Remove it · 05
MEASURE WHAT MATTERS
- INTELLIGENCE67
No CRM detected. Behaviour analytics and GA4 are present. What else matters?
First move: Install analytics with conversion events for the two actions that matter most.
The scan sees your website. The conversation covers the business behind it. We agree scope before work starts; the report is not a promise of results. Scoring rules stay private.