For restaurants, bars and breweries
Your website should fill tables, not just show a menu.
Most restaurant websites are a PDF menu and a phone number. We score the eighteen things that actually turn a hungry stranger into a booked table, a to-go order, or a catering contract. Free, no call required, and you get the whole list.
Eighteen areas, two layers
Ten for the website. Eight for the restaurant.
Every company we scan gets the base ten. Restaurants get eight more, because ordering, reservations, menus and catering are where the money actually moves.
- 01
Ordering and delivery
Direct online ordering, delivery apps linked, pickup spelled out, itemized confirmations.
Every order that goes through an app pays 15 to 30 percent. Direct ordering keeps that money in the till.
- 02
Reservations and waitlist
Real-time booking, a waitlist that texts, a path for large parties, confirmations and reminders.
A phone number is not a reservation system. Walk-ins with no ETA walk somewhere else.
- 03
Menu and pricing
Mobile-readable menu instead of a PDF, prices visible, dietary tags, photos, and it looks current.
The menu is the product page. A pinch-to-zoom PDF with no prices loses the table before it is booked.
- 04
Catering and events
A catering page with packages and prices, a fast inquiry path, private event booking, proof, capacity and minimums.
Catering and private events are the highest-margin covers in the building, and usually the worst-explained.
- 05
Content and photography
Real food and room photography, behind the scenes, the owner or chef story, seasonal launches published.
Stock photos read as a chain. Your kitchen, your people and your story cannot be copied.
- 06
Social and guest content
A live feed on the site, guest photos reposted, a hashtag, and reviews given a second life.
Your regulars already make your best marketing. Most restaurants never use a frame of it.
- 07
Integrations
POS synced to the site, loyalty, gift cards purchasable online, email and text capture, reviews in one place.
When the POS and the site are strangers, every 86 and every hour change gets typed twice, and one of them is wrong.
- 08
Interactivity
QR table ordering, a digital punch card, gift card balance checks, a birthday or email club.
These are the small machines that bring the same guest back without a single ad dollar.
RESTAURANT GROWTH ENGINE SCORE = base score x 0.6 + restaurant layer x 0.4
Both numbers are reported. The base ten say whether the site works. The eight restaurant areas say whether it fills tables.

In partnership with the Arizona Restaurant Association
Built with Arizona restaurants, for Arizona restaurants.
We built the restaurant layer alongside the Arizona Restaurant Association so the checks match how restaurants here actually operate: third-party delivery margins, catering and private events, seasonal menus, and the labor reality behind all of it. ARA members Scan my ordinary free and get the full fix list, whether or not they ever hire us.
Arizona Restaurant Association members: Scan my ordinary and mention ARA on the call.
See the ARA partnership →Thirty days later
What changes on the website itself.
No new brand exercise, no photoshoot you have to schedule around a Saturday night. The same restaurant, finally sellable online.
The menu
Today
A PDF from 2019 that opens sideways on a phone and cannot be found in a search.In 30 days
Real pages with real prices, readable on a phone, editable by your manager in a minute, and legible to Google and AI answers.Ordering
Today
A logo that hands your customer, your margin and your data to a delivery app.In 30 days
Direct ordering first, third-party as the backup, so the highest-margin order is the easiest one to place.Reservations
Today
Call us during business hours, which is exactly when nobody can answer the phone.In 30 days
Live availability, waitlist, large parties and a confirmation that shows up in their calendar.Catering and events
Today
One sentence and an email address, hiding your highest-ticket revenue.In 30 days
A real catering page with packages, minimums, capacity, lead time and a form that lands in your inbox with the details already answered.Photos and content
Today
Four dark pictures, one of them a parking lot.In 30 days
Your food shown properly, dishes tied to the menu items, and the story a first-time guest needs before they choose you over the place next door.Social and reviews
Today
A feed that lives on someone else's app and a review score you never mention.In 30 days
Your best guest content and your real reviews on the pages where people decide, pulled in automatically.The plumbing
Today
POS, ordering, reservations, email and gift cards, none of them talking.In 30 days
One system where an order, a booking or a catering lead reaches the people who need it, and the follow-up happens without anyone remembering to send it.Getting found
Today
Ranking for your own name and nothing else.In 30 days
Hours, location, menu and dishes marked up so search engines and AI assistants can answer for you, including the questions people ask at 8pm on a Friday.
What you get back
- Your Restaurant Growth Engine Score, and the base website score beside it.
- All eight restaurant areas scored, with every check we ran and what we saw.
- The five fixes that move the number first, in order.
- The things we flag but never score: map presence, hours, accessibility, hiring, sourcing, event minimums.
- A 30-day build path and a flat price, if you want us to do it.
The menu is the product page. Treat it like one.
We rebuild restaurant websites in 30 days: direct ordering, live reservations, a real menu, catering that sells itself, and the POS talking to all of it. Flat price, everything included, and you own it.
Personal brand website
$5,000
42 pages or fewer
$12,500
43 pages or more
$17,500

Arizona Restaurant Association members
The Ordinary Scan is free for members, and the fix list is yours either way.
NOT INTERESTED IN GROWING?
TOTALLY FINE. SOMEBODY HAS TO STAY ORDINARY.
Some read the score and build. Some close the tab and call it a busy quarter.
Still paying the Ordinary Tax?
Ordinary is expensive. Finding it is free.
STILL HERE?
SCAN MY ORDINARY.
free Ordinary Scan. No call required. 100 = extraordinary.