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    Extraordinary

    ORDINARY REMOVAL

    The Ordinary Scan.

    Extraordinary removes the ordinary from your business so the extraordinary can grow.

    100 = Extraordinary.

    1. Step 1

      Paste your website.

      That's it. No form, no call.

    2. Step 2

      We find the leaks.

      Two minutes. A score out of 100.

    3. Step 3

      See what to do, and the price.

      Fix it yourself, or we do it.

    What we look at

    What lands in your report

    One score. Every check. The five things to do first.

    It is a report, not a lead form with a number on it. Free, about a minute, and the whole thing is yours whether we ever speak.

    • Your Growth Engine Score

      One number out of 100, and the ceiling your current setup can reach even if everything else goes right.

    • Ten dimensions, scored

      Every dimension with its own number, so you can see whether the problem is being found, being trusted, or being able to buy.

    • Every check we ran

      What we looked for, what we actually saw on your site, and what it costs you. No black box, no grade without evidence.

    • Four leaks

      Where attention, time, money and energy escape, with the specific behaviour causing each one.

    • Five fixes, in order

      The five that move the number most, ranked, with enough detail that your existing web person could start Monday.

    • The car

      Your score becomes one of twenty cars. It is the fastest way to feel a number, and it is the part people forward to their team.

    • A path and a price

      The 30-day build we would recommend and the flat published price for it. No call needed to see it.

    The technical layer

    Eight things most audits skip.

    These run on every scan and are reported like every other line item, with your site's own numbers instead of a generic warning.

    • 01

      Metadata uniqueness

      Duplicate titles, duplicate descriptions, repeated H1s and near-identical pages, counted across everything we reach.

    • 02

      Sitemap completeness

      Whether the pages we can crawl are the pages you declare, and whether anything listed is redirecting, blocked or noindexed.

    • 03

      Internal link health

      Orphan pages nothing links to, pages with a single incoming link, and links pointing at addresses your own robots file blocks.

    • 04

      Heading structure

      One H1 per page at a usable length, a real H2, and no skipped levels, because headings are how machines read a page.

    • 05

      Schema coverage

      Whether each page type carries the structured data it should, and only the markup that is actually true on the page.

    • 06

      AI crawler access

      Whether GPTBot, ClaudeBot, Google-Extended, PerplexityBot and the rest are allowed. Blocking them removes you from AI answers silently.

    • 07

      Image library

      Missing alt text, formats that predate WebP, and the files heavy enough to make a phone visitor wait.

    • 08

      Security policy

      Whether a Content-Security-Policy is present at all, and whether it is enforced or only reporting.

    When something is too large to read in one pass, we say so and report it instead of scoring it. A number we cannot stand behind is worse than no number.

    Running a restaurant, bar or brewery? Eight more areas apply to you.

    01

    Attention

    ARE THE RIGHT PEOPLE PAYING ATTENTION?

    • Founder invisible on the site
    • No blog, podcast or newsletter
    • Last post older than a year
    • AI can't cite you
    • Positioning reads like everyone else
    • No press, no reviews, no third-party proof
    • Social links dead or missing

    02

    Time

    WHAT ARE YOUR BEST PEOPLE DOING THAT THEY SHOULD NEVER HAVE TO DO AGAIN?

    • Every lead answered by hand
    • No booking link, only 'we'll get back to you'
    • No self-serve pricing or calculators
    • No client portal
    • Forms that ask for everything
    • No chat or AI concierge
    • Reporting assembled manually
    • Same questions answered daily

    03

    Money

    WHERE ARE YOU ALREADY PAYING FOR VALUE YOU'RE FAILING TO CAPTURE?

    • Traffic arrives, no capture
    • One CTA buried below the fold
    • No testimonials or client proof near the ask
    • Pricing hidden behind a call
    • Slow pages losing mobile visitors
    • No follow-up sequence
    • Contact page is the only conversion path

    04

    Energy

    WHAT MAKES YOUR COMPANY HARDER TO RUN THAN IT NEEDS TO BE?

    • Tool sprawl, nothing connected
    • Three analytics tags, no dashboard
    • Inconsistent titles, metas and schema
    • Broken redirects and orphan pages
    • Accessibility failures waiting to become complaints
    • No roadmap language, no AI-native features
    • Technical debt in the foundation

    Find my leaks.

    100 = Extraordinary.