01
Find the signal
Strip away the noise until the company sounds like itself.
About Extraordinary
Do less.
Get more.
We plug growth engines into ambitious companies. Then we grow together.
Growth mechanics. Made in Arizona. Built for humans.
The origin story
Two builders.
One phone call.
One honest sentence became 500 conversations, then a company designed to keep extraordinary people out of ordinary work.
Read the full origin story
- 01
The call
Forbes Shannon was burned out and stuck. He called the one person he thought might tell him the truth: his old professor, Aaron Bare.
- 02
The sentence
Aaron picked up and said the thing this company is named after: “Forbes, you're playing incredibly small. No reason to die ordinary.”
- 03
The obsession
They got obsessed with extraordinary people. Five hundred interviews with founders and leaders later, one pattern kept showing up: the ordinary work buries the extraordinary people.
- 04
The company
So they built Extraordinary. A company of builders who make the technology — websites, software, apps — that handles the ordinary, so founders can do the work only they can do.
The mission
Make the
extraordinary
impossible to miss.
02
Connect the parts
Brand, story, website, search, content, CRM, AI and data work as one system.
03
Hand over the keys
The engine lives in your accounts. You own the work and the momentum.
The humans behind the engine
We read the docs.
And the room.
Meet the founders. Read their bios.
AARON BARE
Aaron Bare, Founder
Read the bio ↓
Wall Street Journal and USA Today bestselling author, XPRIZE winner, and founder who built and sold twelve companies. Twenty years facilitating strategy for Fortune 500 teams, governments and universities in over a hundred countries.
- WSJ + USA Today bestseller
- XPRIZE winner
- 12 companies sold
- 30 Under 30
FORBES SHANNON
Forbes Shannon, Co-founder
Read the bio ↓
Serial entrepreneur with two exits and co-author of Exponential Theory. Written 25+ books, five of them bestsellers. Turns a founder's point of view into a publishing engine.
- Co-author, Exponential Theory
- 25+ books written
- 5 bestsellers
- 2 companies exited
How we behave
Five rules.
No beige values poster.
01
Be curious
The obvious answer is usually where the interesting questions begin.
02
Be authentic
The internet has enough polished sameness. Sound like the human people hired.
03
Give first
Make something useful before asking for attention, trust, or a meeting.
04
Have fun
Technical excellence makes it work. Fun makes people notice and remember.
05
No assholes
No exceptions. No egos. Just extraordinary humans being more human.
Receipts
Who we built for, in their own words.
Brandon Barnum
CEO, HOA.com
On building partnerships that compound
Forbes Shannon
Co-founder, Extraordinary
On the mission and the work behind it
Daymond John
Shark on Shark Tank · Founder of FUBU
On the power of the work for founders
Incentives engine and applied AI
Incentives Lab
Building the incentives LLM and a whole new industry.
- Industry created
- NewIndustry created
- Purpose-built for incentives
- LLMPurpose-built for incentives
Brand strategy and growth
Napa Smith Brewery
Craft storytelling for craft beer.
- Story rebuilt
- BrandStory rebuilt
- Consumer engagement
- RetailConsumer engagement
Digital strategy and community impact
Greater Phoenix Urban League
Mission-driven digital outreach.
- Outreach expansion
- CitywideOutreach expansion
- Aligned messaging
- MissionAligned messaging
THE AGENCY OF THE FUTURE
What is driving your business?
We plug growth engines into ambitious companies. Then we grow together.
Talk to Forbes ↗Thirty minutes. No slides. He's a former comedian, so it won't be boring. Or scan your site first.