A full-service comedy concern leveraging proprietary joke frameworks to drive vertical humor synergies across writers rooms, live programming, branded skits, and corporate offsites — with measurable uplift in stakeholder amusement.*
* Past laughs are not indicative of future laughs. Seriously Not Funny remains, by most internal metrics, only occasionally serious.
Section 02 · Service Portfolio
Holistic comedy solutions for the modern conglomerate, the regional theater, the brand activation, and the cousin's wedding rehearsal dinner that "could use a little something."
A scheduled forum where credentialed comedy professionals workshop bits, sketches, and bone-dry observational material. KPI: laughter per capita.
A live, in-market comedy showcase held weekly in the Phoenix metro area. Two-drink minimum strongly recommended for optimal audience yield.
End-to-end production of scripted comedic content for client brands, internal communications, and executive offsites where earnest video has historically underperformed.
Bespoke improv programming developed in partnership with The Incentives Lab to inject structured spontaneity into corporate incentive travel and team-building agendas.
Footnote 1: All verticals are subject to availability, mood, and the Principal's read of the room.
Section 03 · Built & Led By
Seriously Not Funny is led by Forbes Shannon, in partnership with Aaron Bare. Together they operationalize the proprietary "Funny First" doctrine across the writers room, the Arizona After Dark live program, branded client work, and improv engagements with The Incentives Lab.
A thought leader in the applied comedy sector and lead principal of the firm. For the better part of a decade he has been adding humor into substantially everything — including, on at least one occasion, a quarterly earnings call.
"If you can't make a room laugh at the thing, you definitely can't make a room change it."
Partners with Forbes on the firm's most ambitious engagements, translating executive jargon into actual sentences and occasionally laughs. Remit spans strategic disruption, keynote programming, and the rigorous audit of any slide deck that opens with the word "synergy."
"We treat punchlines like KPIs — and we hit our quarterly numbers."
The next step →
Offsites, keynotes, kickoffs, client dinners, internal video, product launches that need to not be another product launch. Tell us what the room is for. We'll tell you what the room needs.
The family · One membership unlocks the rest
Every Extraordinary company is a benefit of the others. Bundle them and you get the full thought-leader stack — website, stages, shows, book, coach, and the room of peers — for one annual fee. That bundle is the Network membership.
Peer cohort, member dinners, AI warm-intro engine, weekly webinars.
Authority site, CRM, AI Chief of Staff — built in weeks, member rate.
Bureau pitches you to 1,400+ conferences with speaking gigs — 20% commission, no retainer.
Weekly outbound, per-show prep, clips and distribution — $250/mo.
60-min 1:1 every week + bi-weekly cohort — included with Plus.
The math
The other companies