Aaron Bare
Bestselling author. 103 countries.
THE ENEMY / ORDINARY
LESS NOISE. MORE SOUL. ↓ REMOVE AS YOU SCROLL
THE ORDINARY TAX
ORDINARY IS YOUR
MOST EXPENSIVE LINE ITEM.
It leaks.
TIME
Your calendar is a hostage.
ENERGY
Busy isn't strategy.
MONEY
Software nobody opened.
ATTENTION
Nobody's listening. Not even bots.
Your Ordinary Tax:
Estimate from your inputs.
We take it back.
THE ORDINARY SCAN
HOW ORDINARY IS
YOUR WEBSITE?
Paste a URL. See what you're driving.
Free. Mildly humiliating.
Score bands, not client results.
30–37 / 100
38–44 / 100
93–100 / 100
SEE THE WHOLE LADDER ↗
The Tune-Up · rung 1 of 10 · score 0–29
What are you driving?
Stolen Bike
It's not even a car. It's a bike. Not your bike. A stolen bike.
What it's costing you
Everyone who saw it and kept walking.
HOW WE REMOVE ORDINARY
FIND.
Scan, then talk.
ORDINARYEXTRAORDINARY
REMOVE.
Kill the leaks. Do less.
BUILD.
What's left becomes your engine.
HAND OVER.
Six months. Then it's yours.
ORDINARY REMOVED
TWO COMEDIANS WALK
INTO A BUSINESS.
Forbes Shannon
Comedian. Coauthor. Chaos editor.
Our only rule: have fun.
Ordinary is the most expensive thing in your company.
It never shows up on the P&L. It just leaks.
Ordinary is the website that hasn't moved since the Yugo was cool.
Ordinary is the meeting that should have been nothing.
Ordinary is AI bolted onto chaos.
Every agency sells you more.
More is how ordinary wins.
We remove things.
AI handles the ordinary. Humans do the extraordinary.
Laughter isn't a side effect. It's the method.
Nobody ever died wishing they'd been more ordinary.
DON'T DIE ORDINARY.