You build something worth paying attention to
You're Extraordinary.
And you deserve systems and software that match. Your website, your software, your apps, wired into one thing you own.
100-Point Website OS Scan
Free · No email · 20s
We audit performance, accessibility, SEO, and tech-stack efficiency across 100 checkpoints.
Put in your address. You'll see your score and what to fix first.
What you get
Systems and software.
Pick the piece you need first. Your site, your software, your app. They end up as one system you own.
Websites
A site that sells while you sleep.
Live in 30 to 60 days.
See what shipsSoftware
The internal machine, minus the nine tools.
First release in 60 to 90 days.
See what shipsApps
Your product, shipped and shipping.
First version in 90 days.
See what shipsPrice it yourself
Answer a few questions and quote yourself a flat price. No call needed.
Personal Brand OS
Your entire media catalog. One sharp home. Live in 3 weeks.
How this works
One build. No agency after it.
We rebuild your system and build the AI engine that keeps updating it. You own it. When the work is done, most founders partner with us on results.
01
We rebuild it
Flat price, from $5,000
Website, software and apps rebuilt as one system.
Live in 30 to 60 days. Built in your accounts. Owned by you outright.
See what it costs02
The AI engine runs it
Included in the build
The engine keeps the system updating itself.
It publishes, answers, routes leads and keeps you visible in AI search without a retainer.
See the engine03
Partner on results
After delivery, by choice
Most founders keep going with us on outcomes.
We stay in only where we move revenue. No agency required to keep the system working.
Talk about resultsStep 1
Free scan
Your URL, a 100-point score and the worst findings in 20 seconds.
Step 2
Flat price
What we build and what it costs, in writing, before anything starts.
Step 3
We build it
30 days, in your accounts, with progress you can see.
Step 4
You own it
The engine keeps it updating. Partner on results if you want more.
- Flat prices, published. No hourly billing, no surprise change orders.
- Built in your accounts. Your domain, your data, your logins.
- No retainers required. You do not need an agency after delivery.
- Measured on revenue and booked calls, not impressions.
Companies that hired us to build.
Work that worked.
Also facilitated inside Apple, Google, NASA, and 190 more. See the whole record →
Design thinking and web development
WHHS Healthcare
$750K
Project value
40%
Patient engagement lift
100%
HIPAA compliance
3x
Digital adoption rate
The problem with agencies
There are approximately 14 billion marketing agencies.
They all do the same things.
- SEO
- Social
- Paid media
- Content
- Websites
- Branding
- AI
- AEO
- GEO
- PPC
- CRM
And apparently everyone is now an AI expert because they bought ChatGPT Plus (This line was written by Claude).
We can do all that too.
We just don't think you should do all of it.
Because none of those things are actually what you're buying.
You're buying attention.Human attention.
And in a world producing more noise every second, getting it is becoming remarkably difficult.
Our big idea is embarrassingly simple
Do fewer things that actually work.
Most agencies make money by giving you more marketing.
- More campaigns.
- More channels.
- More meetings.
- More dashboards.
- More acronyms.
- More content nobody asked for.
- More people named “Customer Success Manager” asking if you have 30 minutes Thursday.
We built Extraordinary around the opposite idea:
FOCUS.
- 01Find the few things capable of moving your business.
- 02Do those extraordinarily well.
- 03Make them worth someone's attention.
- 04Measure what happens.
- 05Kill what doesn't work.
- 06Double down on what does.
- 07Repeat.
Revolutionary stuff.
Systems and software
Every business needs five systems:
01
Position
Make people understand why they should give a shit.
02
Capture
Earn attention and turn it into people you can actually talk to.
03
Nurture
Turn attention into trust.
04
Convert
Turn trust into revenue.
05
Compound
Make everything you learn make tomorrow's marketing smarter than today's.
That's it. Everything else is a tool.
- SEO is a tool.
- AI is a tool.
- Advertising is a tool.
- Email is a tool.
- Social media is a tool.
- Your website is a tool.
Attention is the scarce resource.
Human beings are the audience.
Growth is the outcome.
And strategy is knowing which tools you don't need.
Our scoreboard has six numbers
We don't need a 93-page monthly report demonstrating that your Instagram impressions increased 11.7%.
We want to know:
01
Attention
How many people paid attention?
02
Leads
How many became leads?
03
Conversations
How many had conversations?
04
Proposals
How many got proposals?
05
Customers
How many became customers?
06
Revenue
How much money did we make?
Because eventually every marketing conversation has to meet the same terrifying little question:
Did it work?
Not
- Did the algorithm like it?
- Did impressions go up?
- Did we post enough?
- Did everyone on the Zoom call like the new shade of blue?
Did a human being care enough to do something?
Free · No cost, no call
The rebuild checklist. And the price.
Twenty-one things a rebuilt site needs before it earns a dollar. Take the list, price the work, then decide if you want help. All three are free.
The 21-point rebuild checklist
21 points · Print it. Argue with it. Use it on us.
Positioning
- One sentence that says who it is for and what changes
- A primary offer above the fold, not a slideshow
- Proof within one scroll: numbers, logos or faces
- One next step per page, repeated, never five
Structure
- A sitemap where every page has one job
- Navigation a stranger can use in five seconds
- Mobile designed first, not squeezed later
- Real page speed: largest paint under 2.5 seconds
Findability
- Unique title and meta description on every page
- One H1, semantic headings under it
- JSON-LD schema for the org, service and FAQs
- A sitemap and robots file that match reality
- llms.txt plus answer-first copy so models can quote you
Conversion
- Forms that route to a system of record, not an inbox
- Automatic follow-up within five minutes
- Tracking on every CTA, tied to one weekly number
- A booking link with real availability
Ownership
- You own the domain, code, analytics and every account
- A CMS your team can edit without a ticket
- Backups, uptime monitoring and an error log someone reads
- Documentation and a recorded training session
Price it in three answers
Same pricing brain as our full quote. No range games.
Flat price · A website
$24,500
- Live in
- 9 weeks
- Deposit to start
- $12,500
- Senior build hours
- 190 hrs
Which brings us to our favorite service
Saying no.
- Can we start a TikTok?
- Maybe.
- Should we?
- Probably not.
- Can you get us ranking on Google?
- Sure.
- Should we spend six months doing that before fixing the offer nobody wants?
- No.
- Can we redesign the website?
- Absolutely.
- Will changing the button from blue to slightly-more-expensive-blue save the company?
- Unlikely.
- Can we use AI?
- Of course.
- Can we put “AI-powered” on everything?
- Only if you promise never to invite us to another meeting.
Technology should make marketing better.
And ideally, more human.
Not give us the ability to manufacture mediocre shit at unprecedented scale.
33 shows produced · 500+ podcast conversations · 100+ videos shipped · 2,200 officers impacted · 12 companies built and sold · 20+ years
Our founding thesis
Personality is personal reality
AI can make you above average. Only you can make you extraordinary.
Read the full storyVoices
They said it.
Don't die ordinary.
Your company probably won't die because you didn't post enough on Instagram.
It might die because nobody knows why it matters.
Or worse: nobody notices.
That's the problem we solve.
Extraordinary.
- Focus first.
- Earn attention.
- Be human.
- Make something remarkable.
- Measure what matters.
- Kill what doesn't work.
- Scale what does.
And whenever possible:
Have fun doing it.
Meet us
Be an Extraordinary Friend
We are fun. We are smart. The only thing better than what we do is the friends we have. Sign up for the newsletter and get invited to our weekly meetup — online, and sometimes in person.
- Weekly meetup link, straight to your inbox.
- Online every week. In person when we can.
- Plus the note: show dates, episodes, invites.
No spam. Unsubscribe anytime.
Have been speaking with another Extraordinary Friend I met on the call about possibly working with him as a Fractional CFO. The calls work.
Tom Schneider
Extraordinary Friend · Weekly calls
Next step
What's stopping you from growing?
Bring the hard thing. We'll find the bottleneck and tell you what to build first.