The Coach Company

Coach for thought leaders. Built by thought leaders who have done the work.

One tier. Thought leader coaches who have built what you're building. Weekly 1:1 sessions and a peer cohort across three signature tracks: Extraordinary Mindset, Improv, and Leverage. Member meetups live inside the Network — not here.

Coach is included with Extraordinary Plus ($250/mo). Pro ($500/mo) and the $30k one-time Box include it too.

AI didn't solve the problem. It magnified it.

More noise. More content. Less meaning. The leaders who win the next decade will be the ones who build Authority, compound Relationships, and install Systems that turn intelligence into outcomes.

What you actually get

A weekly leader hour with someone who has already built the thing you're building.

  • 60-min 1:1 every week — same coach
  • Voice + text access between sessions
  • Bi-weekly peer cohort of thought leaders
  • Quarterly review + track switch
Plus
Included · $250/mo
Weekly
1:1 cadence
3
Tracks: Mindset · Improv · Leverage
0
Certified life coaches · thought leaders only

Three tracks

Coach built for thought leaders.

Extraordinary Mindset

The inner game of leading at the edge. Identity, energy, and the decisions only you can make. For founders and executives whose authority IS the company.

Improv

Presence, range, and adaptive intelligence — borrowed from improv masters. Sharpen the stage, the boardroom, and the unscripted moment.

Leverage

The outer game — how a thought leader compounds reach with AI, thought leaders, and systems without flattening the humans inside the work.

The coaching arc

Four questions. Four quarters. One thought leader.

The header you see across every Extraordinary site — Who Are You? · Define Your Identity · Grow Your Influence · Find Your Tribe — is the same arc your coach walks you through. One question per quarter, mapped to a deliverable you can point at.

Clarity

Q1 · Who Are You?

Strip the résumé. We use the Mindset track to surface the one sentence only you can say. Output: a positioning statement, a story spine, and the audience you actually want.

  • Weekly 1:1: identity excavation prompts
  • Cohort: read-backs from peers who hear what you can't
  • Deliverable: your one-sentence answer to “Who are you?”
Identity

Q2 · Define Your Identity

Translate clarity into a public shape — keynote, point of view, signature frameworks. Mindset + Improv together: who you are on stage and on a bad day.

  • Weekly 1:1: framework + keynote development
  • Cohort: live-fire delivery reps in front of peers
  • Deliverable: a signature talk and 3 owned frameworks
Influence

Q3 · Grow Your Influence

Switch tracks to Leverage. Compound the identity with AI, content, bureaus, and systems — without flattening the human inside the work.

  • Weekly 1:1: distribution + leverage plan
  • Cohort: swap audiences, intros, and stages
  • Deliverable: Speakers + Podcast bureau profiles live, monthly content engine running
Belonging

Q4 · Find Your Tribe

Move from broadcasting to belonging. Your coach hands you off into the Network rooms where your people already are — meetups, Stories, nominations, peers who become co-conspirators.

  • Weekly 1:1: room-by-room introduction map
  • Cohort: graduates into a standing peer table
  • Deliverable: an Extraordinary Stories episode + a tribe you can name

The offer

One simple ladder. Coach is in every paid tier.

Free · Basic

Free

Profile in the directory, browse Leaders and Stories, get nominated. Coach is not included on Free — but the door is open.

  • Member profile
  • Browse the room
  • Nominations
  • Open events

Plus

$250 / mo

Weekly 1:1 coach matched to your track, the peer cohort, the Speakers Bureau, the Podcast Bureau, and event invitations. The full Extraordinary membership.

  • Weekly 60-min 1:1 session
  • Bi-weekly peer cohort
  • Mindset · Improv · Leverage tracks
  • Speakers + Podcast bureaus
  • Event invitations

Pro · The Platform

$500 / mo

Everything in Plus, plus your thought-leader platform run for you monthly — website, CRM, email marketing, social posting, AI SEO, bureau profiles, Stories interview.

  • Everything in Plus
  • Website + CRM + email
  • Social posting + AI SEO
  • Speaker + podcast profiles
  • Interview on Extraordinary Stories

Thought Leader Accelerator

$30,000 · one-time

A book, a year of social content, integration strategy to implement as a thought leader, 5 episodes on Extraordinary Stories, and absolute clarity on your message — plus a 1-year membership.

  • A book — ghostwritten and shipped
  • Share social content creation
  • Integration strategy to implement as a thought leader
  • 5 episodes on Extraordinary Stories developed
  • Absolute clarity on your message — keynote + talking points
  • 1-year membership included

How it works

From discovery call to weekly cadence in one week.

Step 01

Discovery call

30 minutes. Tell us the track, the season, and the layer of work you're in. We match you to a coach within 48 hours.

Step 02

Week one kickoff

60-minute kickoff with your coach: the contract, the cadence, the success metric for the quarter.

Step 03

Weekly cadence

60-min 1:1 every week + voice and text between sessions + the bi-weekly peer cohort. Quarterly review built in.

The Thought Leadership Thread

Coach is one company in the family. Thought leadership is the throughline.

Every site in the Extraordinary network compounds the same asset: your authority. Pick the company that fits the move you need next, or bundle them for the full flywheel.

The upsell · Extraordinary Plus membership

$250 / mo. Speaking · Podcast · Coaching · Events.

Coming in through Coach? One simple membership: the Speakers Bureau pitches you, the Podcast Bureau books you, weekly coaching keeps you sharp, and you're invited to every Extraordinary event.

  • Speakers Bureau placement
  • Podcast Bureau placement
  • Weekly group coaching
  • Event invitations + dinners

Want the website, CRM, email, social, AI SEO, and bureau profiles run for you? → Pro is $500/mo.

Questions

Before you fill out the form.

How do I get Coach?
Coach is included with Plus ($250/mo) and every tier above it — Pro ($500/mo) and the Thought Leader Accelerator ($30k). There's no separate Coach-only price.
Do I have to choose Mindset, Improv, or Leverage?
Yes — but you can switch tracks at any quarterly review. Most clients start in Mindset and add Leverage in their second quarter.
What about meetups and the peer cohort?
Plus members get the peer cohort, event invitations, and the bureaus. Member meetups happen inside the Network calendar — included in Plus.
Who are the coaches?
Thought leaders from inside the Extraordinary network — founders, authors, executives who have built what you're building. Not certified life coaches. Thought leaders.
The FunnelBuilt on Cialdini's 7 principles of influenceExpand

Coach is the highest-trust offer in the stack. The seven Cialdini moments are how we earn the relationship — and how we make sure the work actually changes your trajectory.

  1. 01 · Authority

    Coaches who've sat in your seat.

    Every Extraordinary Coach is a former founder, executive, or category-defining thought leader — not a generalist with a certification. They've solved the problem you're bringing to the call.

  2. 02 · Liking

    We match you to a coach, not a calendar.

    Discovery is matchmaking. We pair you with a coach whose worldview, humor, and pace fit yours — because chemistry compounds across 12 months.

  3. 03 · Social Proof

    Clients you'd recognize are in the program.

    Best-selling authors, public-company execs, and venture-backed founders are in active engagements. References available on request — and they always pick up.

    "I stopped being the bottleneck. The systems and the team finally compound my reach." — Author + CEO

  4. 04 · Consistency

    Quarterly cadence. Annual compounding.

    Coach is structured around quarterly intentions and weekly rituals — so each session builds on the last and the work shows up in your calendar, not just your notebook.

  5. 05 · Reciprocity

    Free 60-minute strategy call.

    Discovery isn't a sales call — it's a real working session. You'll leave with a concrete next move whether or not you sign on for ongoing coach.

  6. 06 · Scarcity

    Six clients per coach. Period.

    Senior coaches cap at six concurrent clients so every engagement gets a thinking partner who actually has bandwidth. Q3: 4 open seats across the team.

  7. 07 · Contrast

    Plus at $250/mo vs. a $50k/yr executive coach.

    Most executive coaches charge $40–60k/yr for a monthly call. Plus delivers weekly cadence, a thought-leader coach, and the whole Network for a flat monthly.

Coach intake · Pipeline: coach

Book a discovery call — Coach is included with Plus.

Discovery call only. Tell us the move you're trying to make and where you're stuck.

We reply within 1 business day. No public email — this form is the door.

The family · One membership unlocks the rest

Coach alone is sharp. The family is the unfair advantage.

Every Extraordinary company is a benefit of the others. Bundle them and you get the full thought-leader stack — website, stages, shows, book, coach, and the room of peers — for one annual fee. That bundle is the Network membership.

The math

$250 / mo — and free with any Agency package.

  • AI matching + event invitations
  • Speakers + podcast bureau
  • Interview on Extraordinary Stories
  • Weekly group coaching
  • Peer cohort + meetups