Skip to main content
    Skip to main content

    Nobody on their deathbed asks for one more Zoom meeting.

    One team. One price. You own it.

    Technically brilliant.Actually fun.

    Software, websites, and apps. Everything included. No add-on invoices.

    We are nerds who know how to make you laugh.

    100-Point Website OS Scan

    Free · No email · 20s

    We audit performance, accessibility, SEO, and tech-stack efficiency across 100 checkpoints.

    Meet whoever you like first. You'll end up here. Most clients did.

    Companies that hired us to build.

    Work that worked.

    Arizona State UniversityThunderbirdAPSSRPArizona Commerce AuthorityVisit PhoenixInvest SouthwestBanner HealthGoDaddyWalgreensWHHS HealthcareSailtime Newport BeachThe Incentives LabNapa Smith BreweryGreater Phoenix Urban LeagueVenture Café PhoenixJunior AchievementNFL Alumni AssociationCouncil on Foreign RelationsComedy Central (Tosh.0)Arizona After DarkArizona State UniversityThunderbirdAPSSRPArizona Commerce AuthorityVisit PhoenixInvest SouthwestBanner HealthGoDaddyWalgreensWHHS HealthcareSailtime Newport BeachThe Incentives LabNapa Smith BreweryGreater Phoenix Urban LeagueVenture Café PhoenixJunior AchievementNFL Alumni AssociationCouncil on Foreign RelationsComedy Central (Tosh.0)Arizona After Dark

    Also facilitated inside Apple, Google, NASA, and 190 more. See the whole record →

    Design thinking and web development

    WHHS Healthcare

    $750K

    Project value

    40%

    Patient engagement lift

    100%

    HIPAA compliance

    3x

    Digital adoption rate

    The shift

    Your customers stopped Googling. They ask.

    Half of high-intent discovery now happens inside AI answer engines — ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews. When someone asks 'who builds websites that actually rank in AI answers,' your site either gets cited by name or it does not exist. SEO alone no longer covers that. You need AEO and GEO too, and the technical depth underneath both.

    • ~50%

      of B2B research starts inside an AI answer engine, not a blue-link results page

    • 0

      slots for your brand if the model cannot parse, trust, or quote your page

    • 100

      checkpoints in our scan, including the AEO and GEO layer most agencies have not read

    Three layers, one site

    SEO

    The boring technical layer that still prints money.

    Crawlable, fast, canonical, semantically clean HTML. Real metadata, real headings, a sitemap robots can follow, and Core Web Vitals that do not make a phone cry. Google still sends the most converting traffic, so we do not abandon it — we make it the foundation everything else stands on.

    AEO

    Be the answer, not the source nobody clicks.

    Answer-shaped content and schema so ChatGPT, Claude, Perplexity, and Gemini quote you verbatim instead of paraphrasing a competitor. We structure pages around the exact questions buyers ask, mark them up with FAQ and HowTo schema, and publish an llms.txt feed that hands models the canonical facts about your company in one file.

    GEO

    Make LLMs name you as the source.

    Generative engines cite sources with original data, named frameworks, and clear entity identity. We build the entity and schema graph — one organization node inherited by every template — and publish the original research, named models, and proof that make you the kind of source a model reaches for. GEO is what turns 'I have heard of them' into 'the model said it was them.'

    The cost

    Uncitable is the new invisible.

    If a model cannot parse or trust your page, it cites whoever it can. That is not a ranking dip. That is your competitor becoming the answer to the question that should have been yours — in every conversation, on every device, for free, forever, until you fix it.

    • You rank fine on Google and still lose the deal

      The buyer asked an AI first. The AI never quoted you.

    • Your competitor keeps showing up 'organically' in answers

      They have schema and answer-shaped content. You have a brochure.

    • Traffic looks healthy. Pipeline does not.

      Visitors land, cannot tell what you do, and leave. No answer, no action.

    Free · No cost, no call

    The rebuild checklist. And the price.

    Twenty-one things a rebuilt site needs before it earns a dollar. Take the list, price the work, then decide if you want help. All three are free.

    The 21-point rebuild checklist

    21 points · Print it. Argue with it. Use it on us.

    Positioning

    • One sentence that says who it is for and what changes
    • A primary offer above the fold, not a slideshow
    • Proof within one scroll: numbers, logos or faces
    • One next step per page, repeated, never five

    Structure

    • A sitemap where every page has one job
    • Navigation a stranger can use in five seconds
    • Mobile designed first, not squeezed later
    • Real page speed: largest paint under 2.5 seconds

    Findability

    • Unique title and meta description on every page
    • One H1, semantic headings under it
    • JSON-LD schema for the org, service and FAQs
    • A sitemap and robots file that match reality
    • llms.txt plus answer-first copy so models can quote you

    Conversion

    • Forms that route to a system of record, not an inbox
    • Automatic follow-up within five minutes
    • Tracking on every CTA, tied to one weekly number
    • A booking link with real availability

    Ownership

    • You own the domain, code, analytics and every account
    • A CMS your team can edit without a ticket
    • Backups, uptime monitoring and an error log someone reads
    • Documentation and a recorded training session

    One email. You get the checklist PDF, your number in writing, and nobody calls you unless you ask.

    Price it in three answers

    Same pricing brain as our full quote. No range games.

    What are we rebuilding?
    How big is it, honestly?
    Who does the words and design?

    Flat price · A website

    $38,500

    Live in
    9 weeks
    Deposit to start
    $19,500
    Senior build hours
    190 hrs
    Lock this quote See the 8-week rebuild plan

    Process architecture

    The Build OS

    01

    The call: A written build plan with scope, sequence, and price.

    02

    The focus: A one-page priority brief and the number we both watch.

    03

    The build: The shipped site, software, or app in your accounts.

    04

    The partnership: A live dashboard and a monthly pipeline report.

    One team. One price. No add-on invoices.

    Design. Dev. Strategy. Infrastructure. Content. Maintenance. No hidden fees, no scope creep. We just build it right.

    Aaron BareForbes ShannonChristine ButlerPrincipal EngineerDesign LeadVideo ProducerGrowth Lead

    You own every account, asset, and line of code. Always.

    33 shows produced · 500+ podcast conversations · 100+ videos shipped · 2,200 officers impacted · 12 companies built and sold · 20+ years

    Personality is everything

    What agency has a comedy show?

    We run the engines on ourselves first. A live variety comedy show in Tempe, a podcast with 500+ leaders in the chair, and a weekly online meetup where we introduce people, laugh, and solve real problems on the spot. That is not marketing. That is Friday.

    • The comedy show

      Arizona After Dark

      Monthly live variety comedy in Tempe, hosted by Aaron Bare and Forbes Shannon. 33 shows produced and counting. Clients get invited, get a seat, and get the after party. Kickoff meetings should be this fun.

      See the show
    • The podcast

      Extraordinary Stories

      Real conversations with founders and leaders, produced in our own studio. The Media Engine, running live, on us.

      Hear the episodes
    • The weekly meetup

      Extraordinary Friends

      Every week, online. We introduce people who should know each other, laugh a lot, and solve problems live for clients and future clients.

      Join the next one

    Show night · Tempe

    Aaron Bare working a packed room at Arizona After Dark
    Packed house. Again.
    Improv scene with audience volunteers on stage at the comedy show
    That's a client on stage.
    Forbes Shannon hosting the room at Arizona After Dark
    Forbes, mid-bit
    Aaron Bare laughing on stage with a microphone
    Yes, that's the strategist
    Aaron and Forbes taking a bow after a sketch
    The bow. Earned.
    Aaron Bare covering his face laughing on stage
    Our reaction to your tech stack
    Forbes Shannon and Aaron Bare deadpan at the after party
    After party. Deadly serious.

    Our clients come to the monthly show. Front row, drink in hand, occasionally dragged on stage. Then the after party, where the real work gets talked about and nobody says the word synergy.

    Why be boring? Life's too short to be ordinary.

    Arizona After Dark · 33 shows produced · Last Friday of the month · Tempe, Arizona

    The obvious choice

    Shop around first. You'll end up here.

    Most of our clients met three other agencies before us. They will happily tell you how that went.

    • 01

      The number is the number

      Fixed price, quoted after the audit. The number we say is the number you pay. Nobody else puts that in writing.

    • 02

      You can leave any day

      Every account, asset, and line of code is yours from day one. Agencies that trap clients need contracts. We need to be good.

    • 03

      One team, no handoffs

      Strategy, design, build, content, growth. Nobody to blame but us, and we answer the phone.

    • 04

      The work ships. The meetings are fun

      Twenty years, five hundred companies, and a comedy show. Both things are the point.

    Shop around first

    When you are done comparing, the audit is free. Start there. Run the free audit

    Voices

    They said it.

    Meet us

    Be an Extraordinary Friend

    We are fun. We are smart. The only thing better than what we do is the friends we have. Sign up for the newsletter and get invited to our weekly meetup — online, and sometimes in person.

    • Weekly meetup link, straight to your inbox.
    • Online every week. In person when we can.
    • Plus the note: show dates, episodes, invites.
    Pick your inbox adventure

    No spam. Unsubscribe anytime.

    From the weekly calls

    Have been speaking with another Extraordinary Friend I met on the call about possibly working with him as a Fractional CFO. The calls work.

    Tom Schneider

    Extraordinary Friend · Weekly calls

    Next step

    Bring the hard thing.

    We'll tell you what to build first.

    Book a call

    Thirty minutes, no pitch deck, straight answers.

    See the work