Write your story.

01 · The why

Grow or die.

AI made pages, posts, emails and code fast and cheap. So everyone has them, and they all sound the same. Standing still is the same as falling behind.

When the ordinary is free, the only thing left that wins is the extraordinary: your story, your people, your taste, your genius.

So what's missing from every AI-made page, post and email? Us. The humans. We're the Be More Human AI Agency.

AI does the ordinary. We help you build the extraordinary.

02 · Your show

You're the writer.

Most people think they're the actors. They play the part they were handed, say someone else's lines and wait for the next scene. You're not the actor. You're the writer and the director.

A new season means a new character. The founder who runs a $1 million company isn't the founder who runs a $100 million one. Each season, you write who you become next.

Aaron Bare · premiered April 28, 1974 · Season 52, Episode 191

Your hero's journey

We write it. Then we produce it.

The script

Your story, captured in a Story Session and punched up in our Writers' Room

The stage

Your growth engine, where strangers meet the person your regulars already know

The crew

All that runs the ordinary work, so you can stay in the scene

The audience

Your customers and community, plus our founders, shows and dinners

The writers

Us. Two writers who build

So what season are you in, and who's writing it?

03 · How we capture it

You can't fill out a form with your genius.

Someone has to get it out of you. That's what bestselling writers do. We've done it for our own bestseller, for other authors' books, and across 200+ founder firesides.

We record everything

Your Story Session, our calls, your Studio Day. Nothing you say gets lost in someone's notes.

We interview, not intake

Writers' questions, not a questionnaire. We follow the story and laugh at the funny parts.

We listen for the gold

Your origin moment, the phrases you repeat, how your best customers describe you.

We write it in your words

Your phrases, not marketing words. Online, you finally sound like you.

One recording, everywhere

Site copy, your AI assistant's answers, posts, emails and your talk.

You approve every word

Nothing goes live in your voice until you've said yes.

AI can write. It can't interview you. That's the human part, and it's our part.

07 · The human layer

What an AI tool can't sell you.

Story Session

We interview you on tape. Your story becomes your brand, your copy and your AI's answers.

Writers' Room

Two bestselling writers punch up your message, offers and launch. Run with our FunnyAF writers' rooms.

Set Builder

Your talk, built like a comedy set: an opener, your stories, the laughs, the close.

Communications model

Comedy, improv, speaking, teaching and facilitating, taught to you and your team.

Studio Day

Photo and video in your space, with your people. You, not stock.

The Stage

Arizona After Dark, And That's Our Show, the Extraordinary Stories podcast and our dinners.

04 · Joining is a growth mindset

Extraordinary in person. Ordinary online?

1. Find your genius. A Story Session on tape.
2. Match online to offline. An engine that sounds, looks and acts like you.
3. Share it everywhere. One story, told by every piece of software you own.
4. Grow together. Weekly founder calls, shows, dinners and introductions.